Streaming

Bob Bakish Explains Why ViacomCBS Chose Paramount+ Name for Rebranded Streaming Service

3 days ago   |   By The Wrap

ViacomCBS CEO Bob Bakish explained why the company landed on the name Paramount+ for its rebranded streaming service.
“It's a brand with a history of innovation, it's over a century old, and a legacy of producing great content,” Bakish said Tuesday during the Goldman Sachs Communacopia Conference Tuesday. “It's a brand that has always brought people together to enjoy the entertainment experience. Importantly, it's a brand that also leverages ViacomCBS' global position with near universal brand recognition. The fact is consumers all over the world know the Paramount brand, and they love it...
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Good Thing Viacom Kept Paramount; Storied Brand A “Natural” For Growing OTT Service, Says CEO Bob Bakish

3 days ago   |   By Deadline

ViacomCBS CEO Bob Bakish Tuesday called Paramount, “one of the most storied brands in Hollywood” and a “natural choice” of name and content machine for its fast-growing OTT service in a rebrand announced this morning. Previous Viacom CEO Philippe Dauman wanted to unload the studio, or a big chunk of it. But Bakish is making...
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5 best Neo-Noir Movies

Neo-Noir is the best movie dish that I would like to taste as it includes crime, humor, dark wit, twisted plot and classy dialogues. It shows a perception from both ends like... Read more ...

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