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TikTok-Oracle Deal Could ‘Open Up the Floodgate' For Ad Dollars

4 days ago   |   By The Wrap

If the U.S. Government gives the green light to Oracle's bid to run TikTok's U.S. operations - a decision that's expected to come by the end of the week - American brands will likely start pouring more ad dollars into the wildly-popular video app, according to industry experts.
The proposed Oracle-TikTok deal isn't necessarily a slam dunk. Bloomberg reported on Wednesday the bid may not go far enough in addressing the U.S. Government's concerns the app poses as a data collection tool for China's communist government.
At the same time, major companies are waiting on the sidelines, waiting...
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